Formula / Shero Cosmetics

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/ The soul of beauty & cosmetics. /

Formula

Start your cosmetics line with Shero's professional team.

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Liquid
Cream
Gel
Powder
Ingredient Options

Makeup Options

For nearly 20 years, the Shero team, which consists of experts such as cosmetologists, biochemists, and pharmacists, has been conducting R&D to design and manufacture high-quality natural cosmetic formulas and ingredients.

Liquid

/ A Canvas of Fluidity and Sheer Coverage. /

Liquid formulas offer a sense of weightlessness and effortless application, blending seamlessly with the skin for a natural, radiant look. These products are ideal for those who prefer a lightweight, buildable coverage that feels like a second skin.

Our range includes

Lip

• Lip Gloss: A high-shine, hydrating formula that leaves lips looking fuller and smoother.
• Lip Oil: Lightweight and nourishing, perfect for a natural glow and deep hydration.
• Liquid Lipstick: Long-lasting with rich pigment, offering a flawless matte or satin finish.
• Lip Tint: Sheer and buildable, creating a natural, flushed lip effect.
• Lip Stain: A highly pigmented formula for all-day colour that resists smudging.
• Lip Lacquer: Combining the intensity of a lipstick with the sheen of a gloss.

Eye

• Liquid Eyeshadow: A versatile formula with vibrant pigments and a smooth, crease-free finish.
• Liquid Eyeliner: Precision and intensity in a single stroke, designed for bold or subtle looks.
• Liquid Eyebrow Pen: Lightweight and easy to control, perfect for defining and shaping brows.
• Mascara: Delivers dramatic length, volume, and curl with every swipe.

Face

• Liquid Foundation: Provides an even, flawless complexion with buildable coverage.
• Serum Foundation: Lightweight and skincare-infused for a luminous, natural look.
• Water-Based Foundation: Breathable and hydrating, ideal for a fresh, dewy finish.
• Liquid Blush: Offers a sheer, blendable flush of colour for a healthy glow.
• Primer: Smooths and preps the skin, creating the perfect canvas for makeup.
• Setting Spray: Locks in your look while providing a refreshing mist for long-lasting wear. Liquid Beauty in Action

Cream

/ Rich Pigmentation and Blendability. /

Cream formulas offer a rich, velvety texture that blends seamlessly for a polished, professional finish. These products are perfect for creating intense colour payoff and achieving a variety of looks, from subtle washes to dramatic smoky eyes.

Our offerings include

Lip

• Cream Lipstick: Delivers rich colour with a smooth, moisturising finish for comfortable wear.
• Lip Balm: A creamy, hydrating formula that soothes and nourishes lips.
• Lip & Cheek Tint: Multi-functional and creamy, perfect for a natural flush of colour on both lips and cheeks.

Eye

• Cream Eyeshadow: A richly pigmented, long-lasting formula that blends seamlessly for a crease-free finish.
• Cream Eyeliner: Perfect for precise application or smudging for a smoky effect.
• Brow Pomade: A creamy formula for defining and sculpting brows with ease.

Face

• Cream Foundation: Offers buildable coverage with a smooth, natural finish.
• Cream Blush: A blendable formula that adds a radiant, youthful flush to the cheeks.
• Contour Cream: Perfect for sculpting and enhancing facial features with precision.
• Highlighter Balm: A creamy, luminous formula that adds a dewy glow to the skin.
• All-in-One Stick: Versatile and portable, suitable for lips, cheeks, and eyes for on-the-go touch-ups. Click for Bold Coverage

Gel

/ Smooth Application and Long-Lasting Hold. /

Gel formulas bridge the gap between liquid and cream textures, offering the smooth application of a liquid with the long-lasting hold and rich pigmentation of a cream. This makes them ideal for creating defined lines and achieving a sleek finish.

Explore the versatility of our Gel Products

Eye

• Eyebrow Gel: Tames, shapes, and sets brows in place while delivering a natural finish.
• Eyeliner Gel: A richly pigmented formula that glides on effortlessly for defined, smudge-proof lines.
• Gel Eyebrow Tint: Enhances brow colour with long-lasting coverage, perfect for a polished look.
• Gel Eyelash Adhesive: Provides a secure hold for false lashes while being gentle on the skin.

Face

• Gel Blush: A lightweight formula that blends seamlessly, adding a natural, flushed glow.
• Gel Highlighter: Delivers a radiant, dewy finish that catches the light beautifully.
• Gel Primer: Prepares the skin with a smooth, hydrating base for long-lasting makeup application.
• Gel Bronzer: A buildable and blendable option for a sun-kissed, natural warmth.
• Gel Contour: Perfect for precise sculpting, offering definition with a soft-focus finish.

Lip

• Gel Lipstick: Combines bold pigmentation with a lightweight, comfortable texture for lasting colour.
• Gel Lip Liner: A smooth, highly pigmented formula that glides on to define and shape the lips with precision. Create with Gel Finesse

Powder

/ Versatility and Long-Lasting Wear. /

Powder formulas offer versatility and long-lasting wear, setting makeup in place and creating a variety of finishes. These products are ideal for those who desire a matte or satin finish, oil control, and extended wear.

Explore our selection of Powder Products

Face

• Powder Foundation: A versatile, buildable formula that offers a flawless finish while controlling shine.
• Setting Powder: Locks in makeup for extended wear, helping to prevent creasing and fading.
• Mineral Powder: Lightweight and breathable, this powder is enriched with natural minerals for a healthy, radiant complexion.
• Translucent Powder: A sheer, invisible formula that sets makeup without altering its colour.
• HD Powder: Specifically designed for high-definition settings, this ultra-fine powder minimises the appearance of pores and softens imperfections.
• Finishing Powder: The final touch to blur imperfections and enhance the overall makeup finish with a subtle glow.
• Powder Blush: Offers a natural flush of colour to the cheeks, blending effortlessly for a radiant look.
• Contour: Perfect for defining and sculpting facial features, providing depth and dimension with a matte or satin finish.
• Bronzer: Adds warmth and a sun-kissed glow to the complexion, with buildable coverage for a natural or dramatic effect.

Eye

• Pressed Powder Eyeshadow: Compact and versatile, these offer vibrant colours with a velvety finish, perfect for creating both subtle and dramatic eye looks.
• Baked Powder Eyeshadow: Lightweight and luminous, these shadows provide buildable intensity with a blendable texture.
• Eyeshadow Stick/Eyeshadow Crayon: A creamy, easy-to-use option that glides effortlessly onto the lids for quick, mess-free application.
• Loose Powder Eyeshadow/Pigments: Ultra-fine powders with intense colour payoff, ideal for bold, creative eye looks.
• Eyeliner Pencil: A classic staple for defining the eyes with precision, offering smooth application and long-lasting results.
• Eyebrow Powder: Provides a soft, natural finish to fill and define brows with ease.
• Eyebrow Pencil: A versatile tool for shaping and detailing brows, delivering a precise, controlled application.

Lip

• Lip Pencil (Lip Liner): A precision tool for defining and shaping lips, offering smooth application and rich pigmentation to enhance lip contour. Your Powder Journey Starts!

/ Considerations for Choosing Textures. /

When selecting makeup textures, it's important to consider your skin type, desired finish, and personal preferences. For instance, those with oily skin may prefer powder-based products for oil control, while those with dry skin may opt for cream-based formulas for hydration. Experiment with different textures to discover the ones that best suit your needs and create the looks you desire. Contact us!

Ingredient Options

Please let us know which ingredients you would like us to add to our product formulas to meet your specific cosmetics needs.

/ Know more about ingredients/

Our cosmetic formulations for face, eyes, and lips feature a blend of essential ingredients including waxes, oils, and vitamins. Waxes such as beeswax and carnauba wax provide structure and texture, ensuring smooth application and long-lasting wear. Nourishing oils such as jojoba oil, argan oil, and coconut oil hydrate and condition, leaving skin and lips soft and moisturised. Vitamins like Vitamin E offer antioxidant benefits, protecting against environmental stressors and promoting skin health. Together, these ingredients create high-quality cosmetics that enhance natural beauty while providing nourishing care.

Decoration

Next-level solutions for the best possible results.

Get in touch

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Manufacturing

Full turnkey Cosmetics filling services.

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Formula

Makeup Options

Liquid

/ A Canvas of Fluidity and Sheer Coverage. /

Our range includes

Lip

Eye

Face

Cream

/ Rich Pigmentation and Blendability. /

Our offerings include

Lip

Eye

Face

Gel

/ Smooth Application and Long-Lasting Hold. /

Explore the versatility of our Gel Products

Eye

Face

Lip

Powder

/ Versatility and Long-Lasting Wear. /

Explore our selection of Powder Products

Face

Eye

Lip

/ Considerations for Choosing Textures. /

Ingredient Options

/ Know more about ingredients/

Decoration

Get in touch

Manufacturing