Cosmetic Packaging Design & Branding

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/ Introducing Shero's design team. /

Design & Branding

Idea is so simple, that's why it is so complex.

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Brand Identity & Visual Design
Packaging & Artwork Design
Materials & Finishing Integration

Brand Identity & Visual Design

Our design team develops visual identities and creative directions that translate your brand positioning into a consistent beauty experience.

Design Beauty Products That Belong to Your Brand

From brand identity and packaging graphics to materials and finishing, Shero turns creative concepts into production-ready beauty packaging.

A strong beauty brand needs more than an attractive logo. We help translate your positioning, audience and product concept into a cohesive visual identity—from colour direction and typography to packaging graphics and overall brand expression.

/ Design is the key to art and aesthetics. /

Design is so simple, that's why it's so complicated. Visual design plays an essential role throughout every phase of company development and brand value.

We won iF Award 2021!

Packaging & Artwork Design

We design beauty packaging with both brand expression and production feasibility in mind, bridging creative concepts with materials, printing, decoration and manufacturing requirements.

From primary packaging graphics to labels, cartons and secondary packaging.

Beauty is ingrained in our DNA.

Effective packaging needs to work at every level, on shelf, in hand and in production. Our designers consider visual hierarchy, brand consistency, component dimensions, printing limitations and finishing techniques from the beginning of the development process.

Design That Connects Brand, Consumer and Production

/ Creative direction should strengthen the brand without losing sight of how the product will actually be manufactured. /

We balance visual impact with production requirements, helping brands create packaging that communicates clearly, remains consistent across product lines and can be executed reliably through printing and manufacturing.

/ Great Packaging Design Starts with the Right Material /

Material selection influences appearance, structure, decoration, durability and the overall consumer experience. Our team helps align your creative direction with suitable packaging materials and manufacturing methods from the earliest stages of development. Go find out more about paper packaging.

Materials & Finishing Integration

Finishing is considered during the design process, not after it. We help coordinate colours, materials and decorative techniques so the final packaging stays true to the original creative direction.

/Hot stamping & Embossing/

Hot stamping and embossing are the most commonly used methods for making packaging more eye-catching and charming.

Hot stamping

The most commonly used methods for making packaging more eye-catching and charming are hot stamping and embossing.

Embossing

Embossing creates a raised three-dimensional impression on the packaging surface, while debossing creates a recessed effect. Contact us!

Start Your Next Beauty Project

Tell us what you want to create. Our team will help define the formula, packaging, target market and production path for your next product.

Start a new adventure

Primary Packaging

Your consumer's first impression.