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  • Clean at Sephora
  • Sustainability
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  • Clean at Sephora
  • Sustainability

Clean at Sephora

What is Clean at Sephora?

Clean at Sephora is a certification that guarantees beauty products are formulated without harmful ingredients like parabens, sulfates, phthalates, and over 50 other substances. To earn this label, products must meet strict standards for safety and efficacy, ensuring they are made with the highest quality natural ingredients.

Why choose Shero?

At Shero, we don't just create beauty products—we craft experiences that prioritise your well-being and the planet’s health. By adhering to the rigorous Clean at Sephora standards, we ensure that every formula we develop is as safe as it is effective. With pure, natural ingredients at the heart of our process, we deliver a clean beauty experience you can trust.
Our commitment doesn’t stop there.

Reduce the footprint and go green.

We do not inherit the Earth from our ancestors; we borrow it from our children.

/ Shero teams support clean energy. /

Shero's team is proud to operate factories that mostly use green energy. We see it as our contribution towards moving society towards cleaner, greener, and renewable energy, and ensuring a sustainable future for our children.

/ Reduced, Reused, and Recycled. /

Today we produce almost 400 million tonnes of plastics every year. Global population growth and a growing middle class means that, in just a few decades, the demand for goods and packaging made from plastics is set to rise three-fold.

/ Recyclable materiel and reusable materiel. /

This is why Shero places such a high emphasis on eco-friendliness, using recyclable and reusable materials in many of our products. For instance, we use PET bottles and paper packaging, which consumers can easily recycle after use. Additionally, we prioritize the use of PCR (post-consumer recycled) plastic materials, such as PCR PET, PCR PP, and PCR ABS in our products.

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