"Vegan" and "cruelty-free" have become increasingly popular in just the last couple of years. The concept of being vegan is extending not only beyond our diet but also fashion choices. You may be surprised, in 2017, sales of vegan cosmetics shot up by 100%. As we could see, the vegan cosmetics and skincare market is blooming.

Customers may want to choose animal-friendly beauty products. But is Vegan equal to Cruelty-free?

Let me tell you shortly if one product is labeled "Vegan," which means it doesn't contain any animal ingredients.

Cruelty-free is another thing. If one product is labeled cruelty-free, neither the product nor the ingredients or components have been tested on animals.

Now you know, if you buy a product with only a cruelty-free label, there still has a chance that your product contains animal ingredients or components. Whereas, a product with only a vegan label, you never know if the product has been tested on animals or not. Launch vegan & cruelty-free beauty product!