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Eco-friendly trend in the beauty industry

Apr 23, 2021 Beauty Trend

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Buzzword : Eco-friendly

Being eco-friendly has become a buzzword all over the world, not only for manufacturers, brands but also for consumers. Protecting our environment has become the HOT subject in the 21st century because we are now aware of the importance of sustainability.

Eco-friendly packaging

In the beauty industry, one popular place for brands to make changes is in the packaging.

The goal for the leading brands

Global leading beauty brands are making an effort to make a less negative impact on our environment.

L'Oréal group

L'Oréal group has made a sustainable plan for the planet, called "L'Oréal for the Future". It has committed that by 2025, 50% of the packaging plastic will from recycled or bio-based sources, and 100% by 2030.

The Estée Lauder Companies

The Estée Lauder Companies(ELC) announced their packaging goal in 2019 that by 2025, 75%-100% of their packaging will be Recyclable, Refillable, Reusable, Recycled, or Recoverable. ELC will increase the post-consumer recycled (PCR) material usage up to 50% for the product packaging to achieve the goal.

Coty company

Coty company has planned that by 2025, 100% of the packaging for any new products will be Recyclable, Reusable, Recycled, or Compostable.

Shisheido

Shisheido has launched Sustainable Beauty Actions(SBAS) based on "Recycle and Reuse", "With society and the environment," and "Resonate with all". Shisheido aims to replace their packaging material by sustainable packaging to100% by 2025.

LVMH

LVMH has already achieved its target for 2020: reducing 25% CO2 energy consumption emissions by sites and stores. The next step for LVHM is making efforts on emissions by raw materials, product use, etc. Contact us for more info!

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Eco-friendly beauty